Your brand isn’t just seen… it’s experienced.
LIVE ANNOUNCER MENTIONS
COMPLETE ARENA VISIBILITY
SOCIAL MEDIA EXPOSURE
LOCAL CUSTOMER REACH
“Competition for every generation. Fun for the whole family.”
WHAT TO EXPECT
This isn’t just an event… it’s a full-night,
high-energy western experience
built for the whole family.
✔ Youth to Senior competition (multi-generational reach)
✔ Non-stop action that keeps eyes on the arena
✔ High-energy crowd engaged all night
✔ Community-driven atmosphere with loyal local support
WHAT TO EXPECT
This isn’t just an event… it’s a full-night,
high-energy western experience
built for the whole family.
✔ Youth to Senior competition (multi-generational reach)
✔ Non-stop action that keeps eyes on the arena
✔ High-energy crowd engaged all night
✔ Community-driven atmosphere with loyal local support
Claim your spot!
Claim your spot with the MSBA Buck U “LET’S RIDE” Series. Select a Partner Package below or use the contact form on the Contact Page to connect with a BuiltRural Representative today.
MSBA Buck U “LET’S RIDE” Series
2026 MSBA Finals
Maxwell, Iowa
September 25–26, 2026
PARTNER PACKAGES
Presenting Partner
Become the official face of the MSBA Buck U “Let’s Ride” Tour Stop with dominant branding and recognition throughout the entire event weekend. As the Presenting Tour Stop Partner, your business receives premium placement across event promotions, social media, arena signage, live announcer recognition, and on-site exposure before, during, and after the event.
Your brand becomes directly connected to one of the region’s premier western entertainment experiences, placing your business in front of families, fans, competitors, and local communities all weekend long.
Includes:
✔ Naming Rights Recognition (“Your Company Presents City, State Tour Stop")
✔ Top Billing on Event Promotions
✔ Logo on Event Marketing Materials
✔ Dedicated Social Media Exposure
✔ Premium Arena Banner Placement
✔ Repeated Live Announcer Mentions
✔ Vendor Booth Opportunity (Optional)
✔ 20 complimentary admission tickets (10 per night)
✔ Bonus Exposure Tied to 2026 Finals
This isn’t just a partnership…
It’s an opportunity to put your business in front of an engaged local audience while supporting western sports, family entertainment, and community-driven events.
Opportunity is Knocking. Let’s Ride, Y’all!
Chute Partners
High-Visibility, Repeated Arena Exposure Throughout the Event
Put your business directly in the center of the action with one of the most visible branding opportunities inside the arena.
Every ride starts at the chute, meaning your brand receives repeated attention from the crowd, announcer, competitors, photographers, and event media all night long.
INCLUDED WITH THIS PACKAGE:
✔ Banner placement directly on your sponsored chute
✔ Repeated live announcer mentions throughout the event
✔ Continuous visibility during rider preparation and competition
✔ Exposure in event photos and social media content
✔ Association with high-energy arena action and crowd engagement
✔ Recognition as an official MSBA Buck U “Let’s Ride” Tour Stop Partner
✔ Complimentary BuiltRural business listing setup and membership access
WHY CHUTE PARTNERS WORK
Chutes are one of the most photographed, most viewed, and most consistently visible areas in the arena.
Unlike static advertising, chute branding becomes part of the action itself — creating repeated impressions throughout the night as riders load in, compete, and exit the arena.
This package is ideal for businesses wanting:
✔ Strong local visibility
✔ Repeated crowd exposure
✔ Affordable premium placement
✔ Direct connection to the live event atmosphere
Opportunity is Knocking. Let’s Ride, Y’all!
Limited chute availability.
Added Money / Class Partners
Support the future of rodeo while putting your business directly in front of an engaged, family-focused audience throughout the event weekend. The MSBA Buck U “LET’S RIDE” Series features multiple competition classes including Sheep, Calf, Steer, Junior Bulls, Senior Bulls, and Open Bulls — creating opportunities to support riders from first-time youth competitors to seasoned veterans of the sport.
Added Money / Class Partners receive repeated live announcer mentions during their sponsored class, continued arena recognition throughout competition, banner placement on a chute gate, and official recognition as an MSBA Buck U “LET’S RIDE” Tour Stop Partner.
Your partnership helps support rider payouts, strengthen western sports, and create opportunities for the next generation of competitors.
Opportunity is Knocking. Let’s Ride, Y’all!
Arena Posse Partners
Put your business directly in front of the crowd with prominent arena banner placement throughout the event weekend.
Arena Partners receive continuous visibility during all competitions, entertainment segments, and crowd engagement moments — keeping your brand seen from the first ride to the final buzzer.
INCLUDED WITH THIS PACKAGE:
✔ Strategic banner placement throughout the arena and surrounding event areas, including concession and spectator zones, for maximum event-wide visibility
✔ Continuous exposure to spectators, competitors, and event staff
✔ Visibility throughout both nights of competition and entertainment
✔ Exposure in event photos, videos, and social media content
✔ Recognition as an official MSBA Buck U “Let’s Ride” Tour Stop Partner
✔ 2 complimentary tickets per night of the selected tour stop
✔ Limited availability to maintain strong sponsor visibility
This package is a simple and effective way to support the event while placing your business inside one of the highest-traffic visual areas of the arena.
Opportunity is Knocking. Let’s Ride, Y’all!
Experience Partners
Become part of the energy, entertainment, and excitement that drives the MSBA Buck U “LET’S RIDE” Series arena experience. Experience Partners align their business with some of the most visible, memorable, and crowd-engaging elements of the event, including the announcer, rodeo clown, and bull fighters.
These partnerships place your brand at the center of the action through repeated live announcer mentions, recognition during entertainment and high-intensity arena moments, and continuous exposure throughout the event weekend. From crowd interaction and family entertainment to rider protection and arena excitement, your business becomes connected to the atmosphere that keeps fans engaged from start to finish.
Experience Partners also receive official recognition as an MSBA Buck U “LET’S RIDE” Tour Stop Partner, helping align your brand with one of the Midwest’s most exciting family-friendly western event series.
Opportunity is Knocking. Let’s Ride, Y’all!
